Hello PropertyNetworkers!
Welcome to another propertynetworker.com newsletter.
I know it’s only been a few days since my last newsletter but finally I am catching up and getting these out again on a Sunday.
Firstly I need to say thanks to all the members and investors who send me emails and call me after every newsletter. Your words of encouragement are gratefully received and bring a big old cheesy grin to my face.
Not much has graced my world of property since my last newsletter, but as I have some air time I thought I would talk about sourcing leads.
I get a couple of emails a week asking about lead sourcing and I got one in particular this week asking some pretty interesting questions and I thought I would share it with you. So here goes.
“Hi David
Deep suggested that we should get in touch to see if you might be able to help.
I hope you don’t mind me asking you this and obviously feel free to decline if you would prefer not to answer.
Anyway,
We have started to generate leads from motivated sellers. The next step is to start offering those that we don’t use / want to keep for ourselves to other investors. We noticed that you seem to be quite active in this area and we recognise that a substantial effort is required to get into a position to be able to succeed.
The question is: do you find the offering of leads for sale to investors a worthwhile enterprise in the sense that you make a decent return from it, or is it just a service that you feel you need to offer in order to appear credible?
If you do find it worthwhile what kind of percentage of leads that you offer for sale to you find that you actually manage to sell in the end please?
We appreciate that the answer to these questions will be different for everybody and will depend as well on the amount of effort one puts in on an ongoing basis as well, but an indication of real percentages from somebody that is active in the market would help us greatly to assess whether we should take a crack at it or not?
Many thanks in advance for your time.”
Firstly this was a real direct email which is why it caught my eye. I like people who are direct and to the point and this guy is obviously both. Secondly, to have Deep (Parmdeep Vadesha) recommend me as someone to talk to about leads, pretty much made my whole damn year (now watch me try and get my head through the door).
So the first question.
“do you find the offering of leads for sale to investors a worthwhile enterprise in the sense that you make a decent return from it, or is it just a service that you feel you need to offer in order to appear credible?”
This made me smirk a little as I don’t think he actually meant that I wasn’t credible, and only sold leads to ‘look’ credible. But is it a worth while enterprise to be in?
Sourcing leads via the internet for me has been a bit of a roller coaster ride. I started it about a year ago and with a little help from my chief Google Adwords advisor (the Mrs.) and Robert Clark (former owner of Rapid Property Investment) I got my campaign off the ground and started to sell a few leads. I was living in Switzerland at the time and didn’t need any of the leads I sourced and quickly people started to notice me. Once this happened I began to get investors and portfolio companies contact me and offer to take leads from me, saying they would pay me a commission once they converted a lead, i.e. once an investor bought it. This, I thought (in my naivety), was a great idea. Except it would seem that once I had passed 20 odd leads nothing would ever come of it, and this happened more than once with more than one portfolio building company.
This could have meant a few different things.
1. They actually didn’t sell as many deals as they made out, or were not as active as they said they were.
2. The credit crunch had hit and nobody could get the finance to do anything with the leads.
3. They saw a rooky lead finder and took advantage.
4. All my leads were junk.
I reckoned it was because the market had drastically changed so I stopped sourcing leads and charged straight on into printing leaflets, business cards and the like.
But this year as I started to see the wind change with mortgages starting to make a comeback, the revolution known as lease options unfold and the general glimmer of hope as the recession began to thin, I decided now would be a good time to go back into lead sourcing. I figured that when times came good again (fingers crossed) I would have the systems, the list and the infrastructure in place to build a successful business.
Once again a few unknown portfolio companies approached me and I quickly backed away this time and decided to work with caution, I would only work with individual investors and steer clear of the bulk lead takers. I source leads in bulk for some investors who purchase say ten leads up front, or anything that comes from a certain area and the rest I try and sell through lead-dealer.co.uk. It keeps me in ice cream and red bull and it makes my marketing costs for my own portfolio building minimal.
Just to make it clear though there are a few portfolio companies I still work with and are happy to pass leads onto. Pure Acquisitions are a top company as is Owen’s ‘Buy Houses’ along with Phil Martin’s Rapid Property Investment of course.
So is it a worth while business? Yes I think so, as I mentioned it funds my marketing and yes it gives me a bit of credibility. Happy Days.
“If you do find it worthwhile what kind of percentage of leads that you offer for sale to you find that you actually manage to sell in the end please?”
I used to sell 100% of my leads as I had an investor that would buy everything I couldn’t sell via the regular shop although the leads where heavily discounted of course. It just so happens though that my investor this about 2 weeks ago as he’s decided to take a break from investing. But to answer his question, I currently sell maybe 60% of the leads I source currently.
Sourcing leads is a business like any other that will not grow over night; you need to take each lead, add it to every site you can, build the list and get yourself out there and slowly you will start to get your business off the ground. You’ll need to invest in a shop, or at least a website offering your service, and then invest in developing your capture site and your PPC account. I think in total I’ve so far spent around £10k doing all three.
I’m currently re-developing lead-dealer.co.uk, which should be ready in a couple of weeks. It will offer a fairer way to buy leads and also give investors a chance to buy leads at an even cheaper discount and 24hrs before they’re available to the general public.
The main thing that sets the new site apart from any other lead selling site is how the age of the lead affects the price. As a reaction to my own experiences and posts on forums from other investors, lead-dealer’s leads will decrease in value the longer they are on the site, and will not stay on the site for longer than 5 days. Over the next few weeks I’ll be releasing the new lead-dealer.co.uk site. I’ll keep you posted.
I hope that kind of gives you an insight into the world of selling BMV property leads and gives you a heads up to the downsides as well as the possibility that the upsides can bring a great extra stream of income, as well as a way to help you find bigger and better leads.
PERKS OF A PRIVILEGED MEMBER
So after the last few newsletters I have mentioned such perks as a download section, complimentary access to lead-dealers new VIP area and a FREE subscription to the UK’s most popular property magazine, Your Property Network.
This week I can reveal that in the download section you will get access to sample copies of flyers and business cards used by investors to source BMV and lease option leads, but as well as that Privileged Members will also get 10% off the printing of their own flyers at cheapleafletprint.com the UK’s most popular printer of investor marketing material.
And finally
This week, I will be attending the London Property Meet, hosted by Tony Chad. It should be a great night with special guest Kevin Green (From Channel 4’s Secret Millionaire). If you are planning to attend that or John Corey’s meeting, I will be about so come over and say hello. It would be great to put some names to faces.
Best regards
David Duckworth





Mon, Apr 12, 2010
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